Do Rallying Cries Work?
The point I’m driving at is that while you as a leader may do just fine with the ambiguity of unfinished goals—simultaneously cleaning up last year’s mess and rolling out shiny new initiatives, many of your people detest loose ends, unfinished business, and incomplete goals.
Clear Goals Matter
What do your people want (other than more money)? They want clarity, autonomy, empowerment, respect, and organizational accountability. They want to make a difference and do good, meaningful work. They want to know that leadership cares and that everyone in the company is rowing in the same direction with the same commitment and vigor that they apply to their own work.