As humans, we tend to not put enough thought into the worth or value we assign to the products and services we purchase. We’ll make better decisions on what we purchase with our hard earned $$ if we take a bit more time to consider how we place value on the things we buy. The interesting thing about finance and financial literacy is that it is equal parts objective evaluation of our financial position and our behavioral perspectives about our personal economy. How we feel about money, investing, and consumption is as important as the numerical and analytical side of working with our finances.

As we continue our journey to build financial literacy skills, you may be wondering where all the formulas and numbers are? Well, this is a big misconception of financial literacy—that it is more about numbers than it is about behaviors. How we feel about money & investing and how we behave with the resources we have via the decisions we make are as, or more, important than our ability to work with numbers. Hence, this is where we’re going to place most of our initial emphasis.

Our goal is to make better decisions about what we spend money on so that we can use our money more wisely. As an individual consumer, we want our assessment of value to exceed the price we pay. We want to minimize the likelihood of buyer’s remorse (feelings of regret) by thinking more carefully about the things we buy without tipping over into the spin cycle of analysis paralysis.

Financial success is dependent on making better decisions with our money. Making better money decisions depends on our ability to appropriately assign value to the things we buy. Turning off our mental autopilot tendencies and thinking more consciously about value is a prerequisite to improving our financial position.