If trust is nowhere to be found, if no one knows what their colleagues are doing, if waste and entropy abound, and if the customer is a mystery, then achieving an organizational flow state is highly unlikely. I’m not saying that it’s impossible, but to find flow in a large, toxic, chaotic organization would be a real oddity.

If you’re a leader and are frustrated that flow is difficult for your people to experience, then make your purpose, vision, and cultural aspirations crystal clear; align goals up, down, and across the organization; respect your people by treating them as your most valuable asset; minimize waste and unnecessary organizational friction; foster a maniacal focus on the customer; install effective visual management systems; and make sure incentive systems are congruent with all of the above.

Did we grouse about how busy we were? Maybe a little, but for the most part we just got after it. Our spouses were incredibly supportive and were involved in the business from the start—stuffing envelopes, talking to customers, and packing boxes of soft-cover books to be shipped to all corners of the globe.

As I look back, the work didn’t feel like work. We had entered a flow state.