The consistent truth to the creative process is that the only way “there” is “through.” To cut straight to the point today is that the skill of patience is woefully underrated and under-appreciated. Knowing when to push forward and when to let a project or idea sit is an incredibly important skill—for content creators and business leaders. Patience is key. Sometimes, some things, just need to sit.

What makes business different is that a business is a going concern. What this means is that a business should–theoretically–last forever. But just like a human or your automobile, entropy is out to get your business. Without significant maintenance and substantive change through time, your business will fall apart and return to the stardust from whence it came. Therefore, change is a necessary condition for the success and survival of any business. Operating a business without a plan for how to deal with change–or imagining that change is not important–is akin to having a death wish. Left unattended the opposing forces of change and entropy will rip the organization apart.