Operating in the absence of organizational clarity means that unwritten rules and ad hoc processes become the norm. Since nothing is codified and communicated, the organization’s culture becomes one of firefighting and crisis management. Fiefdoms are established, job protectionism flourishes, and information about what’s really going on is traded like state secrets.

Applied in a business context, a team that possesses a strong sense of balance performs well under pressure and is not buffeted nearly as violently by the winds of change and external competitive pressures compared to a team that lacks a keen sense of balance. But what does balance look like in business?

Today, we have come to expect and demand that friction points in the delivery of a product or service are minimized and that modern technology is applied to improve the customer experience—even in industry or product segments where margins are thin and competition is fierce. Well, this morning I have a customer service story of a company and industry segment that seems to have missed the memo of modernization and transformation to improve customer experience.