Saturday Morning Muse Andrew Temte Saturday Morning Muse Andrew Temte

A Customer Service Story and a Moment of Silence

The reason I wasn’t surprised by their response is that I’ve become accustomed to marketers and business owners who ask for feedback, but then completely ignore it—opting instead for canned, automated responses. Remember the Seinfeld episode where they “take the reservation, they just don’t hold the reservation?” That’s how this makes me feel as a consumer. I find this behavior astonishing because why ask for feedback if you’re not going to do anything with it. Nothing says “I could care less about my customer” more than asking for feedback and then ignoring it.

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