Optimally, your company’s budget should be an elegant financial expression of a tight, cohesive storyline that explains how tactics and execution in the upcoming year align with the company’s purpose, long-term vision, and master (or top level) goals.

What do your people want (other than more money)? They want clarity, autonomy, empowerment, respect, and organizational accountability. They want to make a difference and do good, meaningful work. They want to know that leadership cares and that everyone in the company is rowing in the same direction with the same commitment and vigor that they apply to their own work.