What do your people want (other than more money)? They want clarity, autonomy, empowerment, respect, and organizational accountability. They want to make a difference and do good, meaningful work. They want to know that leadership cares and that everyone in the company is rowing in the same direction with the same commitment and vigor that they apply to their own work.

Requiring everyone to sit next to each other in a physical space will not drive an enlightened corporate culture—giving individuals and teams meaningful work and a sense of purpose is what matters.

In my experience, run rate and momentum are the most important things that determine a business’s performance early in the new year. You can have glorious PowerPoint presentations that illustrate a bright, shiny New Year, but if there’s no momentum and your teams haven’t already upskilled and allocated significant resources to the plan, then you’re almost certainly going to face disappointment in Q1.

What we know about resolutions, is that most of them fail. Why do they fail? Because they’re typically not integrated into a broader long-term personal plan. Loads of energy and attention get poured into resolutions early in the year. Then time passes, entropy sets in, the inertia of the previous status quo sets in, and the hopes and dreams of New Year’s Eve are eventually dashed—leading to disappointment and regret.

Trust builds when actions are aligned with words. Flow is maximized when work is aligned up, down, and across the organization. Accountability flourishes in an environment of strong communication and multidirectional transparency. The three are inextricably linked, and strong goal-setting practices serve as the foundation for establishing trust, accountability, and flow.

Goal setting within a business can be fraught with start-stops, discontinuity, extra-processing, and long wait times from ideation to implementation. Poorly designed goals that do not connect up, down, and across an organization can do more harm than good. That harm evidences itself in the form of team mistrust, employee dissatisfaction, failed projects, and poor performance. Moreover, if corporate goals change too frequently, the organizational change management curve and many individual contributor change management curves can’t keep up, leading to–you guessed it–team mistrust, employee dissatisfaction, failed projects, and poor performance.