The real magic happens when you empower and engage managers and individual contributors from multiple departments to do the heavy lifting. What a great way to get colleagues who would normally not interact with one another working together toward a common goal. Once team members see what they can accomplish together for the United Way, just imagine what they can do together to build your business! Oh, and running a campaign also has the knock on effect of introducing your colleagues to the personal benefits of philanthropy and giving back to the community! Win-win.

This coming Tuesday is “Giving Tuesday,” where charitable organizations around the world make appeals for year-end contributions. My ask of you today is to include your local United Way in your philanthropic plans as we close out 2022.

Please make the time today to fill out the paperwork with your employer to support the United Way in your community through automated payroll deduction. If your employer does not run a United Way campaign, then (a) donate directly on their website, and (b) encourage your company’s human resources leader to reach out to your local United Way and get a campaign started.